Browns Bar Bible - Update 04/2023

RIGHT PRODUCT RIGHT PLACE

Champagne visibility

Having visible ‘ Premium cues ’ are really important to BROWNS . One drink product associated with ‘ Premium ’ and ‘ Quality ’ is Champagne. Key points that must be implemented/adhered to are: • Champagne display with dummy bottles should be visible from the Host Point, so the guest sees it as soon as possible when they enter the business • Champagne should be the lead in to the wine section on the bar. Again use dummy not full bottles for this • Buckets on top of the bar, must always be filled with fresh ice. Use ‘Premium’ branded dummy bottles to signal quality