Browns Bar Bible - Update 04/2023

Part 2 – ‘The Doing’ First area to fill - Fridges • Label each side of every fridge with post it notes to highlight what is going where • Ideally put one of every product in it’s planned location, adjust shelf heights to remove excess space • Fridges can now be filled. N.B. the standard when filling fridges is to ensure all shelves are as full as possible ( No finger spacing ) and that the product is pulled to the very front of every shelf. Second area to fill - Wine • Where there are three shelves within the Wine space, use the top shelf as a ‘signpost’ to highlight White and Rosé (select premium wines to display). The second/middle shelf is for premium Red Wine. The Bar top should be used for all other Red Wine. N.B. a finger-spaced needs to be put between each row Third area to fill – Spirits including Cocktails • Ensure the spirits layout follows the principle of ‘Light-to-Dark ’. • Gin should always be the lead in spirit • As per the guide, the cocktail product should be laid out into recipe groupings and accessorised with cocktail shakers as props • Relocate the defeatured spirits under the bar Final area to fill – Ambient

Drinks Merchandising

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